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The Super Affiliate Handbook Reviewed
11 Aug2009
I am very sceptical of anyone who claims to make $436,797 in one year on the internet through affiliate programs. Whether it is through Clickbank, Commission Junction (CJ), Google Adsense or any other affiliate program my experience is that most of the people who make such outrageous claims are just running another scam.
So I am very surprised to tell you that I am extremely impressed with Rosalind Gardner’s, ‘Super Affiliate Handbook’.
Hers is not a get rich quick scheme. It is about building a business that is sustainable, based on good business practice rather than resorting to tactics that might work initially but have no long term growth and leave one feeling like a criminal.
Rosalind’s internet business model is all about building a website in an area where you already have interest, evaluating the business potential of your interests and then monetising your website… doing something you already love. Read the rest of this entry »
Effective Use of Page Titles
6 Aug2009
Google (still the no.1 search engine) provides its users with 2 kinds of search results; sponsored results such as Google Adwords and organic results. Organic results are derived from the millions of website pages that Google has indexed.
Nobody knows for sure how Google determines which site is listed first (not even the SEO expert who guarantees a first place ranking), but Google is will always looking at improving search results for a better visitor experience.
When promoting your website you may initially decide to use Google Adwords but focussing your attention on organic search is a better long term strategy for sustained and free traffic. Statistics reveal that users click on organic search results 75% of the time vs. 25% for sponsored search results. But, don’t take my word for it – how often do you opt in favour of sponsored search results when you’re looking for something.
Read the rest of this entry »
This Website is Best Viewed with…
9 Jul2009
Flikr image by MoonSoleil
How many times have you been to a website that has something along the lines of “This site is best viewed with IE7, Resolution 1024×768, blah blah blah…”? This is usual discreetly tucked away in the footer, but just today I found myself on a site that upon entering opened a little warning screen telling me that I was using Firefox and not IE to view it and that I might not be seeing their beautiful work just as they meant it to be seen. Hmmm…
Ok, I might be getting a little bit carried away so I’ll step off my soapbox for a minute and just explain, calmly, why this is such a problem.
IE (Internet Explorer) used to be the super dominant web browser that people use to do their surfing but that has changed in the past few years. With the rise of Firefox, Opera, Safari, and Google Chrome, IE now (according to our stats from about 10,000 visitors to one of our sites) is sitting at only about 63% ownership of the market.
Now the big problem is with the styling rules that developers have to follow in order to get the websites they create to display in a consistent manner. There is one set of rules Microsoft apply with IE, and then another that everyone else has agreed upon.
The long and the short of it is that if you make your website look good in IE only it could end up looking terrible in other browser (that 37% of your visitors are using). The buzz word is “cross browser checking” (which sounds a bit like something you do in secret and don’t tell your parents about) and everyone should be doing it.
Maximise Your Website’s Potential in 7 Steps
29 Jun2009
Flikr image by yoabdeh
The internet can be an extremely unforgiving place and with billions of pages floating around competing for attention it is absolutely vital that your website stands out from the crowd.
If you implement the steps I’ve outlined below you’ll be guaranteed to;
- Build trust and confidence in your company’s products and enhance its reputation.
- Drive more visitors to your website.
- Attract new customers, generate and convert more leads.
- Improve the browsing satisfaction of your visitors/potential customers.
- Help them to find the information they are looking for more quickly.
Ok, let’s get down to it. Your website is very often the most visible marketing face of your company/brand – it has to kick ass. I’m going to take you through seven steps that will help it to do so.
- In: Content Optimisation
- Tags: new website, tips, website content